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Dori DeCarlo, Founder and CEO
Dori has taken her six years of marketing and sales background to develop S1™ Safety First, LLC. She has worked extensively with people with disabilities and is also an interpreter for the hearing impaired. Because of this side of her background, she introduced the two wheelchair backpacks – so children and adults with mobility issues would not have to wait until our product line developed further. As Vice President of two different marketing companies, she concentrated on finding artists with disabilities freelance work to supplement their incomes while developing their graphic skills. All in all, her commitment to making a difference has led to the launch of S1™ and this product line. Last, but not least, she is the mother of three children, Dan, Rob and Courtney.
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Melissa M. Jones, Vice President –
Business Development
Melissa comes with varied and creative background experience. Her business and sales career began almost out of college, building independent network marketing sales groups. Since then she has worked in various positions gaining experience from companies such as CIBC/Oppenheimer, Goldman Sachs, and Beck & Arad LLC. Most recently, she worked for a start-up Financial/Internet Company, Planet Group Inc., as their Head of Direct and Affiliate Sales. She began as a sales representative and over a 2 year period has moved into such roles as, Director of Planet Payment Canada - working in Toronto for 6 months; Sales Manager - training a sales team to sell an intricately detailed product. She has also created distinct sales strategies to bring in more volume and better quality clients. As Director of Affiliates, she wrote a separate sales strategy for indirect sales through a network of affiliates, and trained the affiliates to resell Planet Payment's services. Along with the business experience Melissa brings, her strongest assets to the organization include her work ethic, persistence, and zest for the creative process to put together a company from the ground up.
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Theresa Schroeder, CFO
Terry has an extensive background in accounting and finance. Working with a commercial finance company for over ten years, she was responsible for handling start-up businesses, assisting them in becoming solvent companies. She has worked with the major banks in New York, and learned how to manage money, and keep detailed records for all aspects of accounting. Presently, she is the payroll manager of a large rehabilitation/nursing facility, handling all payroll issues as well as taxes, budgets, receivables and payables. She also works very closely with Human Resources and maintains heavy employee contact. She will bring her extensive background to S1™ as our Director of Finance. Terry is married with two children and is the proud grandmother of Felicity Lynn and Angelique.
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Nancy Aborn Wuennemann -
Vice President of Global Media StrategyAs Vice President of Global Media Nancy oversees Media and Public Relations for S1 Safety First.
Responsible for oversight of comprehensive branding campaigns from concept to completion and launch with a decade of proactive leadership in media relations and promotional development Nancy has raised more than $1.5 Million for not-for-profit and trade industry organizations. For nearly 20 years, Nancy led a successful career in competitive television reporting from small, to medium, to major markets. Nancy consistently broke high profile news stories and positioned stations for improved market ratings. The New England Emmy Award nominee is the recipient of over 40 awards for media relations and community service. |
Linda E. Cherry, Vice President –
Internet Services
Linda, a certified Web Master, has a varied background in sales, marketing, web design and web development. Her computer background is extensive and she is very proficient in Microsoft Office 2007 as well as being a Microsft Certified Application Specialist using Access, Excel, Power Point, Word, Publisher, Adobe Acrobat Professional, Photoshop, Visual Studio .NET, SQL Server, Dreamweaver, Flash, QuickBooks Pro, Act, and Windows NT. As Regional Manager for Progressive Concepts International, Linda’s responsibilities included conducting orientations and training seminars for sales teams, the acquisition of new locations, regional meetings with sales managers as well as preparing regional tracking reports. As Database Administrator for the Westchester Bar Association, some of Linda’s responsibilities included creating and maintaining the membership database, training employees in Word and Excel, preparing monthly financial statements, preparing proposals and giving presentations to the Board of Directors as well as supervising office personnel. Linda is the mother of two beautiful sons, Josh and Sebastian.
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Michael Samuel Vice President –
Business Services
Mike founded his own company - Samuel Graphics in 1985. His resume is as impressive as his client list which include A&E Television, A&P, Advil, Bravo, Bristol Meyers, The History Channel, Hebrew National, Nickelodeon, New York University, The Muppets, Hillary Clinton, VH1, Turner Network Television, Rainbow Programming, 1010 WINS, MTV, The Metropolitan Opera, The NY Chamber Symphony Orchestra, Environmental Defense Fund, Green Map System, Audibon, Keep America Beautiful, The High Museum, J.P. Morgan Bank, Exxon, Cingular, Nynex, Donaldson Lufkin Jenrette, Dean Whitter, Neiman Marcus, Metropolitan Life, Connecticut DOT, Drake Beam Moran, ITT, American Airlines. Mike designs the marketing materials and graphics for S1 along with developing new product designs and working with the manufacture on the specs for each new product.
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CHECKPOINT FRIENDLY 
Introducing the 
